The Sports Marketing Company

  • Marketing
    • Signage & Scoreboards
    • Game Promotions & Marketing Elements
  • Current Opportunities
    • Houston Independent School District
    • Hutto Independent School District
    • New Caney Independent School District
  • Consulting
    • Sports Marketing
  • Projects
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Caitlin Rolens    President

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Currently Athletic Coordinator for a major metropolitan junior high school.  Girls Coach of the Year 2009.  Practical sports marketing experience with the Texas Tornado (affiliate of the Dallas Stars).  Bachelors and Masters Degree in Sports Marketing from Baylor University.


Ben Rolens    Vice President

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Extensive experience in facility management and marketing for a major metropolitan school district.  Hands on experience in the development and marketing of athletic sponsorship programs including indoor and outdoor scoreboards and other elements.  Bachelors and Masters Degree in Sports Marketing from Baylor University.


CJ McDaniel    Director

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40+ years experience in sports management and development of sports marketing programs having created unique sports marketing programs for clients including Nikon, Dockers, Canon, Kodak, Royal Caribbean Cruise Lines, Delta Airlines, National Car Rental, FedEx,  Titleist, and numerous others.

With vast knowledge and contacts in the sports marketing arena, CJ has developed some of the golf industry’s most creative and successful programs for clients worldwide including identity and sponsorship programs on the PGA Tour and the NFL.  Other clients include major corporate entities throughout the US and Europe.


Partners

TEX Coach Athletic Consulting

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